Microsoft Advertising
Microsoft Advertising
Microsoft's constantly playing catch-up with Google.
If you're running Google Ads, there's a good chance Microsoft has provided an incentive to jump ship, and there are legitimate reasons to give it a go.
1
Professional Audiences
Microsoft traffic skews older, higher-income, better educated and less technologically savvy.
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Users are more likely to work in office and trade environments, along with the LinkedIn Audience network being available for targeting within the MS Ads platform.
2
More Conv. for your Click
Less advertisers means less competition. CPCs trend lower than Google, while MS Ads typically makes up ~12.5% of Google's search volume but 17% of the conversions.
3
Simple Management
Microsoft let you import an entire Google Ads account, including ads, products, bids, and strategy.
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Expanding your advertising reach with minimal effort has never been easier.
I've spent the past decade making clients a pretty reasonable amount of money across the entire marketing mix.
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Whatever you're doing I always have time for a quick call to talk results. Send me a message or start a chat below.